What is Sustainable Fashion? Wleti’s Guide to a Greener Wardrobe
At Wleti, we’re proud to lead the charge in sustainable fashion, crafting eco-friendly clothing from our UK base with a vision that spans generations. Our journey is rooted in a rich heritage of craftsmanship, blended with innovative design to create timeless pieces like denim jackets, varsity bombers, and leather-sleeved coats. Since our inception, we’ve been committed to making a positive impact—did you know the sustainable clothing movement has been growing as consumers seek alternatives to fast fashion?
What is Sustainable Fashion?
Sustainable fashion refers to clothing made with consideration for its human and environmental impact, supporting a fairer supply chain. It includes eco-friendly clothing produced with responsibly sourced materials and items designed for longevity. At Wleti, this means using durable fabrics and techniques that reduce waste, ensuring our garments—like our versatile outerwear—last for years.
Why is Sustainable Fashion Important?
The clothing industry faces a major challenge with overproduction, producing cheap, mass-scale items that harm the environment through creation, transportation, and disposal. The average consumer now buys 60% more clothing than 15 years ago, according to the UN Alliance for Sustainable Fashion. Fast fashion’s carbon footprint is staggering—emitting more CO2 per minute than driving a car around the world six times, as we’ve noted in our research. In the UK alone, if all jeans were bought new, they’d release more CO2 than a coal-fired power station in just 18 months. Extending the life of clothes by nine months could save £5 billion in resources, per WRAP, making sustainable choices a powerful step forward.
Sustainable Fashion Facts
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The average consumer buys 60% more clothing than 15 years ago (UN Alliance for Sustainable Fashion).
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Less than 1% of textiles are recycled into new clothes (Ellen MacArthur Foundation).
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Garments rank as the second-highest risk product for modern slavery (Fashion Revolution’s 2019 Impact Report).
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Fast fashion’s carbon emissions exceed driving a car worldwide six times per minute (Wleti estimates).
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New UK jeans could emit more CO2 than a coal plant in 18 months (Wleti analysis).
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Extending clothing life by nine months saves £5 billion in resources (WRAP).
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Nearly a quarter of UK shoppers find second-hand buys more thrilling long-term.
How to Embrace Sustainable Fashion with Wleti
Making sustainable fashion choices is easier than ever. Start by choosing eco-friendly clothing from brands like Wleti, where every piece reflects our commitment to quality and sustainability. Our denim jackets and varsity bombers are designed to endure, reducing the need for frequent replacements. Consider repairing and re-wearing your favorites—simple fixes can extend their life. We also encourage exploring second-hand options, giving pre-loved garments a new story while supporting a circular economy. From our UK workshops to your wardrobe, Wleti’s sustainable women’s clothing offers stylish, planet-friendly alternatives to fast fashion.
The Impact of Fast Fashion
Landfills are overflowing with wearable clothes, with less than 1% recycled into new textiles. Fast fashion’s synthetic materials, like polyester, can release harmful microfibers when landfilled or incinerated, damaging ecosystems. By choosing Wleti’s eco-friendly clothing, you help reduce this demand, supporting a world where quality trumps quantity. Donating or passing on garments to friends or local charities also keeps clothes in circulation, minimizing waste.
Fashion’s Human Cost
The rush for fast fashion often exploits garment workers, paying below-living wages in vulnerable communities, as highlighted by Fashion Revolution’s 2019 report. Wleti counters this by prioritizing craftsmanship and long-lasting materials, reducing the need for mass production. Our sustainable fashion approach uses biodegradable or recycled fabrics, cutting energy use and pollution compared to fast-fashion favorites like nylon or acrylic.
Join Wleti’s Sustainable Journey
At Wleti, we’re crafting a future where fashion supports people and the planet. Our eco-friendly clothing, available in sizes S-3XL, is designed to be treasured, not trashed. Explore our collection of sustainable women’s clothing—denim jackets, varsity bombers, and more—and make a choice that lasts. Let’s rethink our wardrobes together, choosing quality over quantity for a greener tomorrow.
